Privacy Policy

1. Introduction

Boon Horology ("we", "us", "our") is committed to handling personal information with care and transparency. This policy explains what data we collect when you visit our website or contact us about our watch services, how we use it, and the rights you have over your information.

This website is operated by Boon Horology, located at 212 Mittraphap Road, Nai Mueang, Khon Kaen 40000, Thailand. We operate under Thai law and in accordance with the Personal Data Protection Act B.E. 2562 (PDPA). If you have questions about this policy, please contact us at [email protected].

2. Personal Data We Collect

We collect personal data only when you actively provide it to us, or when it is generated automatically through your use of the site.

Data You Provide

• Full name (required for contact form enquiries)
• Email address (required)
• Phone number (optional)
• Message content you include in your enquiry

Data Collected Automatically

• Browser type and version
• Pages visited and time spent on the site
• Referring URL
• General geographic location (country/region level, not precise)
• Cookie consent preferences stored in your browser

Legal Basis for Processing

We process personal data on the basis of your consent (for optional communications), contractual necessity (to respond to service enquiries), and our legitimate interest in operating a functional and secure website.

Data Retention

Enquiry records are retained for up to 3 years from the date of last contact. Analytics data is retained for up to 26 months. Cookie consent records are retained for 12 months.

3. How We Use Your Data

• To respond to your enquiries about our watch services
• To provide service updates or follow-up communication related to your watch
• To understand how visitors use our website so we can improve it
• To comply with legal or regulatory requirements
• To send relevant service information, where you have agreed to receive it

We do not sell or rent your personal data to third parties. We do not use your data for automated decision-making or profiling.

Third-Party Services

We may use third-party services including Google Analytics for website usage analysis, and email delivery services for enquiry responses. These providers process data only as necessary to deliver the service and are bound by appropriate data agreements.

4. How We Protect Your Data

• Data transmitted via our contact form is sent over encrypted (HTTPS) connections
• Access to personal data held by us is restricted to staff who need it to respond to your enquiry
• We review our data handling practices periodically
• In the event of a data breach that affects your rights, we will notify you as required under the PDPA

5. Cookies

Our website uses cookies to store your consent preferences and, where permitted, to gather anonymised usage statistics. Essential cookies are required for the site to function and cannot be disabled. All other cookies are optional and activated only with your consent.

For a detailed breakdown of the cookies we use and how to manage your preferences, please see our Cookie Policy.

6. Your Rights

Under the Thai Personal Data Protection Act (PDPA), you have the following rights regarding your personal data:

• Right to access — request a copy of the personal data we hold about you
• Right to rectification — request correction of inaccurate data
• Right to erasure — request deletion of your data where we no longer have a legal basis to hold it
• Right to restriction — request that we limit processing of your data in certain circumstances
• Right to data portability — request your data in a structured, machine-readable format
• Right to object — object to processing based on legitimate interest
• Right to withdraw consent — withdraw consent at any time without affecting the lawfulness of prior processing

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with Thailand's Personal Data Protection Committee if you believe your rights have been infringed.

7. External Links

Our website may contain links to external websites. We are not responsible for the privacy practices of those sites and encourage you to read their policies separately.

8. Children's Privacy

Our services are intended for adults aged 18 and over. We do not knowingly collect personal data from anyone under 18. If you believe we have inadvertently received data from a minor, please contact us and we will remove it promptly.

9. Changes to This Policy

We may update this policy from time to time. Where changes are significant, we will note the revised date at the top of this page. Continued use of the website following an update constitutes acceptance of the revised policy.